![]() ![]() The 1,000 people we would usually have in attendance grew to 1,400 people. Instead, we turned this into ten sessions over two weeks. “With a typical product launch, we’d have around 55-60 in-person training sessions over a three-to-four week period. “Fortunately, we were able to flex and deliver everything safely,” says Felicia. In fact, she even set a few records on the way. Switching to remote training for the launch of Church’s new chicken sandwich didn’t just help to execute the launch - it also boosted the number of training sessions Felicia and her team could deliver. We also introduced different poll features, and we used our LMS to follow-up on our results.”īoosting training delivery by 40% with remote tools This way, our managers still had two-way communication with every one of our learners. “We were able to incorporate training through tools like Microsoft Teams and Zoom. Having the right tools made all the difference. “We needed to create a hands-on feel, with the same type of engagement everyone is used to, but through a computer screen.” “We had to adjust our plan to create an engaging training session covering all the key topics, but keeping things virtual,” says Felicia. “Of course, these best-laid plans were all thrown out the window as the pandemic unfolded.” “When we laid out our training calendar in January, we imagined being about to go into the market and provide training in person,” she says. As Felicia explains, the COVID-19 situation has added an even greater layer of complexity to the launch. In the food service industry, ensuring quality and consistency is crucial when launching a new product. Staying agile in response to the COVID-19 pandemic “We’re only two weeks into the launch, and we’re generating a lot of buzz, and a lot of sales.”Įven more impressive than boosting sales? The fact that Felicia and the rest of the Church’s team launched this product despite the disruptions of COVID-19. “It’s a product line extension we’re extremely proud of, and we know it’s going to have a huge impact,” says Felicia. It’s a game-changing product for us.”įor Church’s, stepping up to the plate isn’t just a question of following the competition - it’s about responding to customer demand for new experiences. “We’ve been working on this product for over a year, and we wanted to make sure we have everything perfect and ready to go. “We’re really throwing our hat in the ring with our new chicken sandwich,” she says. As Felicia explains, the stakes for the launch are high. Now, after serving their signature fried chicken for nearly seven decades, Church’s is expanding their menu with their own take on the chicken sandwich. It’s official: the ‘ chicken sandwich war’ is heating up. Church’s Chicken: the latest player in the ‘sandwich war’ ![]()
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